Market expansion • Work & Mother
Selected work
Strategy made visible.
Flagship transformation • The Woolworth
Creating a new future for a New York icon.
View case study ↘
Earlier career • World Trade Center
Creating a sense of place once considered Ground Zero.
Professional services • Cozen O'Connor
Turning executive visibility into a business development platform.
Thought leadership • Awards • Speaking • Client engagementEarlier career • Rudin Management
Building the blueprint for a modern enterprise marketing function.
Organizational strategy • Centralized leadership • Operating modelA senior partner for consequential moments
When the business needs to change, marketing cannot sit at the edge of the conversation.
Reverdie is a founder-led marketing and growth consultancy for owners, executives, and founders navigating repositioning, market change, or ambitious growth.
Former Vice President, Silverstein PropertiesAmerican Business Awards Marketer of the YearAdjunct Professor, Baruch College
What Reverdie solves
Business situations, not agency packages.
01Repositioning
Define what a place, business, or brand can become next, then make that future credible.
02Embedded leadership
Bring senior marketing judgment directly into the business, without agency layers or permanent overhead.
03Visibility and growth
Connect reputation, thought leadership, partnerships, and market presence to commercial priorities.
04Experience and place
Make brand, hospitality, programming, and customer experience reinforce one strategic idea.
Flagship case study • The Woolworth
New York CityCreating a New Future for a New York Icon
The challenge
How do you honor more than a century of history while giving an icon a clear role in the future?
The Woolworth entered a changed office market with extraordinary architecture, but without the capital-intensive amenity package increasingly used to compete for tenants.
The answer was not to imitate newer buildings. It was to turn the character, people, and cultural potential already present into a sharper reason to belong.
The strategic idea
Character drives culture. Culture drives business.
Reverdie created The Woolworth Collective as the connective layer across the building's spaces, programming, hospitality, partnerships, and future collaborations.
What Reverdie led
One strategy, carried through every expression of the building.
- 01
Overall repositioning strategy and commercial narrative
- 02
The Woolworth Collective concept and operating framework
- 03
Brand, digital, content, and experiential direction
- 04
Integration across leasing, programming, partnerships, and hospitality
The strategy in public
A landmark reintroduced through culture, ideas, and experience.
Evidence of momentum
168,512 SF
Documented gross executed leasing activity during the current achievement period.
A strategy now visible in the market.
The new brand and digital home launched in August 2026. The active program has included Open House New York, Altuzarra, Happy Medium, New York Tech Week, and Pickle's four-year celebration.
Delivered Brand, website, narrative, and active programming platform
In development Guild, culinary concepts, hospitality, and future collaborations
Film • Pickle at The Woolworth
A landmark becomes a stage for the people shaping what comes next.
Aisling Gregory is featured in the film and provides its voiceover.
Watch on Vimeo ↗Earlier career experience • Aisling Gregory
A body of work built around changing perception.
Before founding Reverdie, Aisling spent nearly a decade at Silverstein Properties working across the World Trade Center and a complex national portfolio. This is prior career experience, not Reverdie client work.
Built an events platform hosting approximately 200 high-profile events a year.
Led an opening campaign that generated 800 million global impressions.
Campaigns and digital platforms recognized with thirteen W3 Awards.
Helped create Inspire, a hospitality-led workplace and customer engagement solution.
Selected Reverdie engagements
Strategy adapted to the business challenge.
Cozen O'Connor • Professional services
Executive visibility as a business development system.
The work
Connect thought leadership, awards, speaking, client engagement, events, strategic introductions, and market presence around clear relationship priorities.
Work & Mother • Market expansion
A New York launch designed to travel.
Go-to-market • Partnerships • Public relations • Thought leadershipPress & perspective
Work and ideas in the public conversation.
Reverdie work • The Woolworth
Pickle Celebrates Four Years of Fashion, Community, and Creativity
A landmark floor became a runway for fashion, community, and contemporary culture.↗
Reverdie work • The Woolworth
Where New York's Founders Gathered During Tech Week
Founder-led events brought the city's innovation community into the building.↗
Reverdie work • The Woolworth
From Cathedral of Commerce to Catalyst of Culture
Untapped Cities and LM Live explore the landmark's past, present, and future.↗Recognition • The Stevie Awards
Gold Stevie: Marketer of the Year
The American Business Awards recognized Aisling Gregory as Marketer of the Year.↗Quoted • Commercial Observer
Silverstein Properties Launches Inspire
Aisling discusses the data-informed workplace and customer experience program created during her earlier career.↗Earlier career • Citybiz
Aisling Gregory Joins Rudin as VP, Head of Marketing
A profile tracing her progression from intern to Vice President and her appointment to build Rudin's marketing function.↗
Founder • Aisling Gregory
Senior judgment for the moments when the answer is not obvious.
Aisling is an executive advisor and commercial strategist known for bringing clarity to ambiguous situations and turning marketing into a strategic business function.
She joined Silverstein Properties as an intern in 2013 and rose to Vice President. She later joined Rudin to establish the strategic vision and operating framework for the firm's first centralized marketing function.
Aisling founded Reverdie in 2023 to give owners, CEOs, and leadership teams direct access to experienced marketing and growth counsel.
$10Bportfolio leadership experience
13W3 Awards, including Best in Show
2017American Business Awards Marketer of the Year
How Reverdie works
Senior attention from the beginning. Strategy connected directly to implementation.
Embedded leadership
Fractional CMO
Ongoing senior marketing and growth leadership inside the business.Focused counsel
Strategic advisory
Executive perspective on positioning, priorities, and market perception.A defined mandate
Transformation project
A focused engagement to reposition, enter a market, or build a growth platform.Selected clients and advisory experience
The WoolworthCozen O'ConnorWork & MotherVTSCherre
New York
Let's discuss what needs to change.
Reverdie partners with owners, executives, and founders confronting an important transition, repositioning, or growth opportunity.
aisling@reverdiegroup.com